… and that’s Neat!

The idea for NEAT began when I couldn’t find swimwear for my two boys that was as cute as the offerings for girls. There wasn’t much that wasn’t dinosaur, construction or transportation themed. Though my eldest, admittedly, does love those things, I couldn’t shake the idea of developing items that not just boys, but any child could wear and use.

The thought of swimwear quickly evolved into the idea of just… play! Be it indoors or outdoors. In Singapore, it’s easy to give in to the pressures of extra classes and school. While education is important, we think playing is too!

Play allows children to develop gross motor, social and creative skills and we’ve curated our products to facilitate just that!